New England Fights (NEF) today announced a multi-event sponsorship agreement with Long Coast, a Maine-based beverage company specializing in hemp-derived, low-dose, non-alcoholic cocktails. The partnership will span multiple upcoming NEF events, beginning with NEF 66: SALUTE on May 16 at the Cross Insurance Center in Bangor, Maine.
Long Coast will be integrated into NEF’s live event experience and digital platforms, with brand visibility inside the NEF hexagon, across broadcast elements, and through coordinated promotional campaigns.
Long Coast also sponsors NEF athlete John Soucy (3-0), who will be challenging NEF Featherweight Champion Edwin Peña (6-3) for the title at NEF 66.
“Long Coast is excited to officially team up with New England Fights. We’ve been in John Soucy’s corner for his last two fights and seeing him step into a title opportunity makes this partnership even more powerful,” stated Mercedes Lamphere, Long Coast’s owner. “As a Maine-born brand crafting hemp-derived, low-dose, non-alcoholic cocktails, we’re all about elevating moments and supporting athletes and communities who embody that same energy. NEF continues to raise the bar for combat sports in Maine, and we’re looking forward to building something big together.”
“We’re really excited to have Long Coast on board and grateful for their support,” stated Matt Peterson, NEF co-owner. “They’ve built something big that fits naturally into the combat sports space—a product that gives people a way to relax and be part of the moment without the downsides of alcohol. That matters for our athletes, especially when it comes to staying sharp, recovering properly, and performing at a high level. It’s a great Maine brand, and we’re proud to be partnering with them.”
For more information on Long Coast and its products, visit www.drinklongcoast.com
“NEF 66” takes place on Saturday, May 16, 2026, at the Cross Insurance Center in Bangor, Maine. Doors open at 6 p.m., with the first fight scheduled for 7 p.m. Tickets are on sale now at Ticketmaster.com.